Internet Content Marketing
... instead of normal advertising hype!
The internet provides the opportunity for content, (information containing intrinsic, valuable knowledge), to be distributed in an efficient and effective manner.
It is truly a 'win-win' for consumers / clients ( risk managers, safety directors, HR professionals, corporate executives ) and those that supply products and services as well.
We described the ICM technology to a group of professionals .. some consumers / clients, some providers of products and services ( attorneys, consultants, brokers, product engineers and marketing professionals). Then asked them to describe ICM technology in a single sentence.
From a consumer / client perspective:
- No gimmicks, No Sales Talk, just the Content You Need
- Marketing that provides Value
- Marketing for the Intelligent Consumer
From the author / provider perspective:
- Gain valued clients with Content
- Differentiate yourself and your company by providing valuable information
- Using technology to create a knowledgeable consumer
From a joint perspective:
- Marketing that Makes Sense
- Making the Internet work for you
- Delivering Value through Useful Content
- The Future of Marketing on the Net
ICMs can be used by companies and by professionals to increase awareness of the value, use and advantages of their products and services by providing intrinsic, valuable information in the place of the normal advertising hype.
Libraries And Directories, Inc. together with rmFamily of Sites and Services and Managerial Enterprises, Inc provide a number of effective and cost efficient ways in which companies and professionals can enter into the ICM arena.
Our ICM Publication Ring provides the opportunity to currently appear on over 20 separate domains including industry based expert reference domains and resource libraries.
The graphic below illustrates ICM Publication Ring, which shows the four (4) major groups of domains included:
Frequently Asked Questions
- How do ICMs differ from regular advertising?
- As a potential client or customer, how does ICM benefit me ?
- Give me some examples of CONTENT ?
